LivFin

Client

Livfin is an upcoming Non-Banking Finance Company based out of Gurgaon, India. They provide short-term loans to assist small and medium enterprises (SME’s). We were approached by their team to help them visualize their brand ethos by creating a logo mark, brand collateral, and website. Unlike most other NBFC’s, Livfin provides highly personalized loans and …

Livfin is an upcoming Non-Banking Finance Company based out of Gurgaon, India. They provide short-term loans to assist small and medium enterprises (SME’s). We were approached by their team to help them visualize their brand ethos by creating a logo mark, brand collateral, and website.

Unlike most other NBFC’s, Livfin provides highly personalized loans and we wanted to capture this human-centric ethos through our branding. After a few rounds of discovery and research, we came up with the tagline “Taking a Loan, Reimagined.” This gave us enough freedom to use this tagline across different mediums and deliverables. From personifying the ‘i’ in the logo to making stylised illustrations we hoped to embody the warmth and personal touch that defines Livfin.

Project Category

Apps & Websites, Logo & Branding

Designer

Anannya Gogoi, Mallika Tandon, Subahlakshmi Chandra, Vikramaditya Sharma

Engineer

Aashit Sharma, Rahul Alam, Shaveta Bakshi

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