SUKETDHIR is one of India’s leading luxury menswear labels. Their innovation in indigenous textiles, attention to detail, and quality craftsmanship has brought the brand international recognition. The brand has been featured on the cover of the New York Times & the Economist.
After winning the Woolmark prize in 2016, Suket Dhir needed to improve and strengthen his brand image. It had been centered around the product; collaterals and brand stories were unstructured and intangible. With a new international platform, the branding had to be brought to par with SUKETDHIR’s thoughtful clothing.
SUKETDHIR is known for his prints and textiles. Our first collaboration was a print creation for his Royal Within Collection, showcased at the White Show in Milan. The work gave us a comprehensive understanding of how Suket Dhir works – his inspirations, aesthetics, and philosophies.
Over numerous research sessions, we helped define the brand and created guidelines that are now central to all collateral and communications.